After thorough research into my target audience in Evaluation Question Four actually creating an Urban look for my magazine was easier said then done. I had to take into consideration certain rap artist names to put on the cover, language, clothing and content. I had to be specific with these factors as the Urban or Rap genre is a niche, and needs certain aspects to attract the audience. For example having a model with skinny jeans and dyed black hair would not appealto Rap fans, as that look would be associated with more Emo or Death Metal music.
The first aspect of attracting the target audience would be the front cover photo. This is because it is the first part of my magazine that people will see, therefore it needs to grab their attention as quickly as possible. Before I took my cover photo I researched other Rap music magazine covers. The one that stood out to me most was one from Vibe magazine (here). I wanted to follow this style as it attracted me straight away, because the bold colour of red stands out from the page. I adopted this technique as I too wanted a bold red in front of a light colour background, I believe this method will attract more Rap music fans as other Rap music magazines often use black, white and red. (Shown here, here, and here)
I believe the mise-en-scene used can also attract the target audience. I believe this because the clothing my model is wearing can represent those of Urban culture. According to the BBC website visited in Evaluation Question Four clothing in hip-hop can range from baggy jeans and a t-shirt, to more up-market styles like a suit. I also believe the suit and glasses add more mystery to the artist, as the reader cannot see his eyes. This may entice them to want to buy the magazine. The image below shows the contrast of Rap artists clothing styles, which ranges from the baggy jeans and t-shirt to formal suits.
Language:
I tried to use colloquial language within my magazine, but only to some extent. I used slang when creating the double page spread as I wanted to use language that was familiar to the reader, which would hopefully be a teenage boy or young adult. I did not feel the need for swearing in my interview, mainly because I think rock and indie music magazines tend to use swear words. I also noticed when watching and reading interviews with rap artists they do not use swearing, so I also used this to follow the Rap style of my magazine. I did tend to use words such as "man" after certain words on the double page spread, this is because many Rap fans are used to this type of mode of address. Therefore I believe this helped me attract my target audience as they can easily understand what has been said.
I believe the content of the magazine is one of the main factors to encourage the target audience to buy the magazine. This is because it has to have artists that interest them included so that they want to read the articles and interviews within. I wanted to add the latest and popular rappers to the cover page to attract the readers, this is because if I had put well-known and older rappers on there the target audience may have already read about them before. So using recent names like Drake, Plan B and Lil Wayne may have helped me as people may not have read much about these artists, as they have all recently found fame with their music.
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