Target Audience Research

The magazine that I will produce will be based on RnB and rap. The word RnB stands for Rhythm and blues, the music uses instruments like drum kits, pianos, electric guitars and vocals. Rap music orignates from South Bronx, New York. It mainly consists of someone rhyming lyrics to a beat or instrumental beat. Music artists in RnB/Rap can be :

• Professor Green
• Jay Z
• Devlin
• Lil Wayne
• Jay Sean
• Iyaz
• Eminem

These artists are mainly in the urban genre of music, I believe including artists like these will help attract the target audience as they are well known in the industry. I also believe that having this variety of music artists within the cover lines will connote with the title (The Mix), as there is a mixture of music, as Jay Sean is RnB and Devlin is rap/grime, therefore there is range of artists that will appeal to different people, thus giving me a larger target audience.

I visited the website UK Tribes to find out more on my urban target audience. I found the results showed some similarities with me, therefore I believe the genre I chose will be effective for the target audience. The target audience is mainly 14 - 24 year olds.

The results show that the urban audience enjoy music from channels like Kiss 100, MTV Base and AKA, these are music channels I often listen to and therefore my research has been a success. The result showing that they read magazines as light and medium shows that my target audience are not strong readers of magazines, therefore the magazine has to stand out and attract them to want to buy it.